Tips for Successful Small Business Content Marketing

There are more than 2.3 million actively trading businesses in Australia, the vast majority of which are small. For every small business, content marketing should be at the forefront of its plan to grow and prosper.

But what is content marketing exactly? Content marketing is a broad term that refers to marketing that is focused on creating and publishing content for an online audience.

The goals of content marketing include increasing brand awareness and credibility, attracting new customers, engaging with existing customers, and driving traffic to your website. All of this is geared towards increasing lead generations and generating revenue.

Here at Tomedia, we help our clients with small business content marketing through a range of essential services. These include web design and development, web hosting, and search engine optimisation (SEO).

In this blog post, we will share important content marketing tips that highlight how our services can help your business to flourish.

Pay Attention to the Aesthetics

Take a quick look at your website. By that, we mean take a very quick look—50 milliseconds to be precise. Because that's all the time your website has to make a first impression with potential customers who click onto your site.

Research has shown how online users can form an opinion, whether negative or positive, about a website within just 0.05 seconds. The harsh reality is that if they aren't impressed with what they see in that fraction of a second, they aren't likely to continue browsing. Instead, they are likely to click on the website of a competitor.

This goes to show how important aesthetics are when it comes to your website. If your landing page or the home page doesn't look inviting, fresh, or have the information online users came to find, it's going to affect your business negatively. The same goes for websites that are slow, impractical, confusing, or crowded with too much information.

At Tomedia, we provide web design and development focused on attracting and impressing potential customers. Whether you require a completely new website or just fixes here and there, we have you covered.

Make Your Site SEO Friendly

SEO is an essential digital marketing strategy that focuses on improving a website's ranking and visibility on search engines. There's a joke that sums up the importance of SEO pretty succinctly: "Where's the best place to hide a dead body?" "On the second page of a Google results page."

The vast majority of people never go beyond the first page of Google (or another search engine) when searching online. SEO helps to improve your business website's ranking, making it more visible to your targeted audience. This helps to drive traffic to your site and increase the likelihood of lead generation and sales.

There are different types of SEO. These include on-page SEO, off-page SEO, and technical SEO. At Tomedia, we are experts in optimising websites for search engine results, ensuring your business is seen by your target audience when they search online.

Examples of SEO marketing includes:

• Keyword optimisation
• Optimising on-page elements (title tags, meta description, URLs, etc.)
• Improving the backend of your site (website speed, mobile-friendly, etc.)
• Creating user-friendly pages
• Creating high-quality content (blogs, videos, infographics, etc.)
• Building links (backlinks and internal links)
• Analysing the competition
• Optimising for voice search

We will provide your business with a complimentary audit of your existing site to tell you where improvements can be made. The more accessible and functional your website is, the more SEO-friendly it will be. Therefore, there is a close association between SEO and web design and development. 

Choose Professional Web Hosting

Every good website requires a good hosting service. That's why at Tomedia, we always ensure that our servers are the highest performing. When we speak about web hosting, we refer to the space on a web service that is allocated for a business's website to store its files.

Professional web hosting benefits websites in a number of different ways. This includes improved site performance. Online users are not receptive to websites that are slow, frequently down, or unresponsive, and these issues can have a major impact on your business's success.

Online security is another big issue; customers like to know that they are safe when browsing your site or paying for a product or service. All of the websites on our servers come with complimentary SSL certificates.

Hosting your website with a professional hosting service has other benefits, including:

• Technical support
• Freedom in web design and templates
• Effective data management
• A high SERP (search engine results page) ranking
• Unlimited bandwidth
• High uptime
• Branded email addresses

Should you ever run into any problems, you can rest assured that our team will always be contactable and ready to help. Our goal is to support your business's success.

Successful Small Business Content Marketing Strategies

In Australia today, Internet usage is almost universal with almost 99% of the population having access. Even among older citizens (55+), 98% used the Internet in 2021, while 93% of people say their mobile phone is the device they use most frequently to connect to the Internet.

For small businesses, the Internet offers amazing benefits and the potential to increase their reach and customer base. Small business content marketing is key to harnessing the power of the Internet and the above information is at the heart of this.

We are proudly bringing web development and content marketing to the modern age. As a full-service agency, we are able to make your web dreams become web realities. Contact us today to create a content marketing strategy that works for your business.